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| April 2010 |
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12 |
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| 研究論文Research Articles |
| 王石捐款事件報導的媒介框架分析 |
| Framing Analysis of the Media Coverage of the Wang Shi Donation Controversy |
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(4635)
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| 作者 |
萬小廣 |
| Author |
WAN Xiao Guang |
| 關鍵詞 |
王石捐款事件、媒介框架分析、網路抗議性公共事件 |
| Keywords |
Wang Shi donation controversy, framing analysis, internet protesting public Issues |
| 摘要 |
本文以媒介框架分析的思路，分析了王石捐款事件的報導，辨識出三類框架，分別是：「公關危機框架」、「個人醜聞框架」以及「企業慈善與社會責任框架」。
本文認為王石捐款事件屬於這樣一類特殊的群體性事件，其抗議者主體是網民，抗議議題牽涉雙方的社會權力、地位相差懸殊，訴求目標是基本社會正義，抗議依賴於媒介（特別是網路新媒體），抗議行動具有象徵性。本文稱之為網路抗議性公共事件，並歸納出大眾媒介再現該類事件的三個特徵，分別是：新聞專業主義避禍策略；民粹主義色彩；程式正義的法律話語。
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| Abstract |
Using framing analysis, this article analyzes the coverage of the Wang Shi donations issue, finding three media frames: Public Relation Crisis, Personal Scandal and Corporation Charity and Social Responsibility. The Wang Shi donations issue is thought to be a special type of collective action in this paper, with netizens as main protestors, protesting issues related with both sides who occupy sharply different social power and positions, basic social justice as protesting object, dependence on media (especially internet), and symbolic protesting. This collective action is called Internet Protest of Public Issues. The study finds three characteristics of mass media representing Internet Protesting Public Issues: objective journalism as risk aversion, a sense of populism, and discourse of procedural justice. |
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| No.67 2024 January |
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| No.66 2023 October |
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| No.65 2023 July |
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| No.64 2023 April |
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| No.63 2023 January |
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