October  2023 66
社交網絡和平台的社會和商業影響
The Social and Commercial Impacts of Social Media and Digital Platforms
寫在卷首
Editor's Notes
社交網絡和平台的社會和商業影響 / 馮應謙
The Social and Commercial Impacts of Social Media and Digital Platforms / Anthony Ying Him FUNG
V
學術對談
Dialogue
華人傳播學者對話ChatGPT：人工智能與傳播學研究
A Dialogue Between Chinese Communication Scholars and ChatGPT: Artificial Intelligence and Communication Research
/ 對談人：ChatGPT、李金銓、邱林川、馮應謙、魏然、周樹華、黃懿慧、陳韜文、黃煜、鍾布、宋韻雅、梁海、張引  Discussants: ChatGPT, Chin Chuan LEE, Jack Linchuan QIU, Ying Him FUNG, Ran WEI, Shuhua ZHOU, Yi-Hui HUANG, Joseph Man CHAN, Yu HUANG, Bu ZHONG, Yunya SONG, Hai LIANG, Nick Yin ZHANG

1
人機之交淡若水：從一次虛擬的「學術對談」說起
“Human-Machine Friendship is as Tranquil as Water”: A Critical Reading of the Virtual Academic Dialogue
/ 肖小穗  Xiaosui XIAO

19
本科生、研究助理、課題負責人？試論ChatGPT在學術研究中的角色
Who is ChatGPT: A College Student, RA or PI?
/ 方可成  Kecheng FANG

53
研究論文
Research Articles
台灣中高齡民眾臉書和LINE使用、社會資本與幸福感之研究
The Effects of Facebook and LINE on the Social Capital and Well-Being of Older Taiwanese Adults
/ 王嵩音  Song-In WANG
關鍵詞：中高齡、社群媒體、社會資本、幸福感、台灣傳播調查資料庫

Keywords：older adults, social media, social capital, wellbeing, Taiwan Communication Survey
67
微網紅代言人類型、訴求類型、語言風格之效果研究：以輕奢珠寶為例
The Influence of Micro-Influencers through Appeal Types and Language Styles: A Case Study of Affordable Jewelry
/ 李雅靖、何宜玲  Ya-Ching LEE, I-Ling HO
關鍵詞：刻板印象內容模型、暗示效果、語言風格、輕奢珠寶、微網紅

Keywords：stereotype content models, innuendo effects, endorsement style, affordable luxury, advertising appeal, micro-influencer
97
突發事件中的數字賦能、社會秩序與社會活力 —以上海T社區為例
Digital Empowerment, Social Order, and Social Vitality in Emergencies: A Case Study of the Shanghai T Community
/ 林升棟、顧玉玲、普非拉  Shengdong LIN, Yuling GU, Feila PU
關鍵詞：自組織、社區團購、數字賦能、社會秩序、社會活力

Keywords：self-organization, community group purchase, digital empowerment, social order, social vitality
135
從看不見到被看見的廚務工作：社群媒介對母職女性的限制與賦權
From Invisible to Visible Cooking: Social Media’s Limitations and the Empowerment of Women as Mothers
/ 賴曉芸、蕭蘋  Hsiao-Yun LAI, Ping SHAW
關鍵詞：母職、家務勞動、社群媒介、公／私領域、新自由主義

Keywords：motherhood, domestic labor, social media, public/private spheres, neoliberalism
165
聯名廣告爭議事件之危機傳播分析：以杜蕾斯與喜茶合作為例
An Analysis of Crisis Communication in the Joint Advertising Controversy of Durex and HEYTEA
/ 陳剛、杜翊銘、姚惠忠  Gang CHEN, Yi-Ming DU, Hui-Chung YAO
關鍵詞：危機傳播、形象修護理論、冒犯性、修正行動、聯名廣告

Keywords：crisis communication, image repair theory, offensive, corrective action, joint advertising
201
ICA年度雙語論文
ICA Annual Bilingual Paper
中國患者對醫生的信任：普遍信任與特定信任之間的動態關係
Chinese Patients’ Trust in Physicians: Dynamics Between General and Particular Trust
/ 李紅梅、湯潞  Hongmei LI, Lu TANG
關鍵詞：醫患溝通、健康傳播、信任、中國醫療改革、消費主義

Keywords：Doctor-patient communication; health communication; trust; China’s medical reforms; healthcare; consumerism
239
No.67  2024 January
No.66  2023 October
No.65  2023 July
No.64  2023 April
No.63  2023 January
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