January  2008 6
專輯序言Special Issue Preface
序言:傳媒的公共性與中國傳媒改革的 再起步
Introduction: The Publicness of the Media and Rejuvenation of China’s Media Reforms
  (2723)
作者 潘忠黨
Author PAN Zhongdang
關鍵詞 傳媒改革、傳媒公共性、國家與社會、民主、公共利益
Keywords media reforms, the public nature of the media, state and society, democracy, public interests
摘要 本文以反思中國大陸的傳媒改革入手,討論三十年改革中遇到的部分理論問題,尤其是構成改革的目前困境的那些問題,由此引申出對傳媒公共性的討論,提出在此理念基礎上,我們要重新確認改革目標,引領改革重新起步;傳播研究也必須成為改革重新起步提供理論和思想資源。本文也試圖以這些觀點構成一個整合專刊的思考框架。
Abstract Critically appraising China’s media reforms, this article discusses several key theoretical issues surfaced in the 30-years of reforms, especially those that constitute the conundrum of the current media reforms. Through this discussion, this article explicates the public nature of the media, arguing that a well-understood publicness of the media must be the basis for setting new goals for the reforms and re-launching the reforms. Media and communication studies in China must offer theoretical resources for the rejuvenation of the reforms. With these ideas, this article also offers a framework to integrate various pieces in the special issue.
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