October  2009 10
研究論文Research Articles
話語偏見與面子協商:關於汶川地震報導 的跨文化分析
Discourse Bias & Face-negotiation: Analysis of Intercultural Coverage of the Wenchuan Earthquake
  (2771)
作者 單波、劉學
Author SHAN Bo, LIU Xue
關鍵詞 汶川地震報導、面子協商、話語偏見、西方傳媒
Keywords coverage of the Wenchuan earthquake, face-negotiation, discourse bias, western media
摘要 西方媒體的汶川地震報導在整個話語結構上依然呈現着群體間話語偏見,中國主流媒體把西方媒體的報導「轉述」成正面報導,顯然是剝離了語境的選擇性解讀,這種選擇性解讀呈現了群體間話語偏見的另一種面相,即在表達內群體時,總是選擇與自我群體認同一致的他者話語以維護群體的面子。維護自我形象和尋求他者認同必須在關係中進行,必須感知他者話語的具體語境、上下文結構、文化價值、意識形態,這一方面可以解構由刻板印象所主導的話語,另一方面又可以在文化開放的語境中認知自我,建構自我形象。
Abstract Western media coverage of the Wenchuan earthquake still demonstrates inter-group bias at the discourse level; therefore, when Chinese mainstream media relay the Western reports as positive, selective interpretation is given out of context. Such selective interpretation has revealed another kind of discourse bias: discourses of others consistent with the in-group are always chosen for in-group expression in order to maintain the group face. Defending self-image and seeking approval of others must be carried out in relations based on the perception of the specific linguistic and non-linguistic context, cultural values, and ideology of others. In so doing, stereotype-dominant discourses may be deconstructed on one hand and identity may be constructed in the open context on the other.
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