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| April 2010 |
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12 |
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| 研究論文Research Articles |
| 在自我表達與認同間徘徊的受眾— 從土豆網個案探析播客 |
| Audience Wandering between Self-expression and Recognition—Study on Podcaster through the Case of Tudou.com |
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(2878)
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| 作者 |
馬曉星 |
| Author |
MA Xiaoxing |
| 關鍵詞 |
播客、觀展／表演範式、顧影自盼、web2.0 |
| Keywords |
podcast, Spectacle/Performance Paradigm (SSP), narcissism, web2.0 |
| 摘要 |
隨着中文播客網站的高速發展，播客這一嶄新的網絡用戶群體進入了傳播學研究的視野。作為互聯網的web2.0階段的重要組成部分，播客現象體現出了隨着新技術的發展，傳統的受眾角色以及與之相對應的傳播模式所面臨的巨大變化：播客同時具有傳播者和受眾的角色，既是資訊的生產者、提供者，又是資訊的接收者。
為了揭示播客網站得以高速發展的內在原因，以及深入瞭解播客群體，這篇論文採用民族志法，在觀展／表演範式的理論框架下，以土豆網播客（www.tudou.com）作為個案研究對象進行了分析，從而對播客的特點、活動規律、發展趨勢以及影響播客活動的主要因素等提出了較為具體的研究結論。
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| Abstract |
As an important component of web2.0 and a manifestation of new technology, podcasts represent the substantial change that occurs in the traditional role of audience and the corresponding communication mode. As both communicator and audience, a podcaster becomes the producer/provider of information, as well as the recipient of information.
To explore the underlying reasons for the high-speed development of podcasting websites, and to thoroughly understand podcasters, this paper analyzes the activity of podcasters in Tudou.com, a popular Chinese podcasting website (www.tudou.com) using ethnographic methodology under the theoretical framework of Spectacle/Performance Paradigm. Specific conclusions on the characteristics, activities, developing trends and the impact of podcasts are drawn.
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| No.67 2024 January |
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| No.66 2023 October |
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| No.65 2023 July |
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| No.64 2023 April |
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| No.63 2023 January |
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