July  2010 13
研究論文Research Articles
在控制與多元夾縫中播報國際電視新聞: 新加坡案例分析
Broadcasting Foreign TV News Between Control and Plurality: The Case of Singapore
  (2353)
作者 徐小鴿
Author XU Xiaoge
關鍵詞 國際電視新聞、新聞流動、新聞題材、新聞播報增強手法
Keywords foreign TV news, news flow, topics, broadcast enhancements
摘要 由於要配合政府多元語言政策和國家建設需要,加上政府對傳媒嚴格控制,新加坡各語種的電視新聞內容大多是重複的。隨着新加坡全球化的提高和人口越來越多元化,這種重複性是否在國際電視新聞裏有所改變?本研究通過比較英語頻道和華語頻道的國際新聞報道,分析他們在新聞流動、題材和播報增強手法上的異同。研究結果表明,英語頻道和華語頻道在新聞流量沒有太大區別,但是在新聞流向上卻大有不同。在所報道的題材上,他們沒有很多分別。主要區別在於他們報道側重點不同。英語頻道比較注重體育新聞報道而華語頻道則更多報道外國國內政治題材。播報增強手法的對比研究表明,華語頻道比英語頻道使用更多的圖片和文字。新加坡案例分析表明,只要不涉及政治、宗教、族群和文化敏感問題,不同語言電視頻道可以在新聞流動、題材以及播報增強手法上有所不同。
Abstract Television news in Singapore has been largely redundant due to government’s multilingualism and nation building efforts as well as its heavy control. But with increasing globalization and diversification of its population, have such duplication and redundancy been changed at least in foreign TV news coverage? Through a comparative content analysis of foreign TV news coverage by an English-language channel and a Chinese-language channel over one constructed month, this study examined foreign TV news flow, topics and enhancements. The results show that both channels provide more or less the same amount of foreign TV news while differing in terms of which country or region the stories originated from. When it comes to topics covered by both channels, they do not differ too much from each other. What sets them apart, however, is their emphasis. English-language channels emphasizes coverage of sports while Chinese-language channels emphasize reports of internal politics in a foreign country. The examination of broadcast enhancements shows that the Chinese channel tends to use far more pictures and texts than its English counterpart. The results show that as long as they do not touch on sensitive topics such as politics, religions, racial or cultural issues, different language channels can differ in news flow direction, topical emphasis and broadcast enhancements.
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