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| October 2010 |
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14 |
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| 研究論文Research Articles |
| 媒體與國家議價研究： 中國大陸廣州報業的個案 |
| Media’s Bargaining with the State: The Case Study of Guangzhou Press in Mainland China |
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(2116)
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| 作者 |
楊銀娟、李金銓 |
| Author |
Yinjuan YANG, Chin-Chuan LEE |
| 關鍵詞 |
媒體、國家、議價、中國大陸 |
| Keywords |
media, state, bargaining, Mainland China |
| 摘要 |
本研究旨在回答一個問題，中國媒體的邊界是如何形成的？本文提出一個議價概念，中國媒體的邊界被視為市場化媒體與國家議價的結果。研究以廣州市的報業為個案，探討了決定媒體議價能力或新聞偏差程度的因素，包括：媒體與報導對象的權力距離、媒體與報導對象的空間距離、媒體的市場化程度、媒體領導人的趨向和媒體報導議題對政治合法性的威脅程度。 |
| Abstract |
Since the reform of marketing, Chinese media produce more diverse content. The media of various administrations differ in the extent of criticism against the governments and most local media keep silent on “negative events” in their own cities but they do cover some of those events and issues in other provinces. This study attempts to answer one question: how could Chinese media, under the supervision of an authoritarian state, present diverse news content? In other words, how do Chinese media’s boundaries take shape?
This paper proposes the concept of bargaining, through which the boundaries of Chinese media are conceived as the result of the marketing media’s bargaining with the state. For our paper, the state is not treated as an abstract concept; rather, for media organizations, the state refers to the superior department controlling the media as well as numerous institutions and organs on which the media report.
To examine the formation of Chinese media’s boundaries, the factors that determine the media’s bargaining power and the bias of news reporting, we conduct a case study of Guangzhou press. The research procedure includes three phases. In the first stage, the first author conducted two months of participation/ observation in a subordinate newspaper of A Press Group. In this newspaper the first author attended two internal meetings and observed four internet editorial meetings. At the same time, the first author interviewed more than twenty practitioners. Additionally, three reporters in B Press Group and five journalists in C Press Group were interviewed. In the second stage, we conducted one week of in-depth interviews at Guangzhou where we visited the director and the general editor of several Press Groups. In the third stage, the first author returned to visit several informants and learned about the changes that the new Secretary of Guangdong Provincial Party Committee has brought about in media.
Our paper inspected the factors that determine media’s bargaining power or news slanting degree. We found that media’s bargaining power increases when the power distance and the spatial distance between the media organization and the report target are positive. The media’s bargaining power is also enhanced when the media organization is highly market-oriented, although in the shelter of its parent Party newspaper. Additionally, the media possesses more bargaining power when the leaders of the media organization are journalistic enterprises-oriented and when the news issues have a low threat level against political legitimacy. Our studies also summarize bargaining strategies within the micro-level of media organization, including the combination of propaganda and news, the interpretation of news events from a positive facet, the writing of news from the academic perspective, and the principal of objectivity.
本文引用格式
楊銀娟、李金銓（2010）。〈媒體與國家議價研究：中國大陸廣州報業的個案〉。《傳播與社會學刊》，第14 期，頁47–74。
Citation of this article:
Yang, Y., & Lee, C. C. (2010). Media’s bargaining with the state: The case study of Guangzhou press in Mainland China. Communication & Society, 14, 47–74.
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| No.67 2024 January |
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