January  2011 16
對新聞化廣告的研究與行動
When News Becomes Advertising
寫在卷首
Editor's Notes
對新聞化廣告的研究與行動 / 羅文輝、陳韜文
When News Becomes Advertising / Ven-Hwei LO, Joseph M. CHAN
V
學術對談
Dialogue
三十年河東與河西：國際傳播研究再出發
Reflections on International Communication Research: A New Departure
/ 對談人：李金銓、黃煜、陳韜文 統　稿：黃煜、陳韜文 整　理：趙心硯  Discussants: Chin-Chuan LEE, Yu HUANG, Joseph M. CHAN Editors: Yu HUANG, Joseph M. CHAN Transcriber: Xin-Yan ZHAO

1
研究論文
Research Articles
置入性行銷對新聞專業自主的影響： 一個動態觀點的探索
The Impact of Product Placement on the Autonomy of TV Journalists: Towards A Dynamic Perspective
/ 劉蕙苓  Huei-Ling LIU
關鍵詞：置入性行銷、新聞自主、新聞自主策略

Keywords：product placement, autonomy, strategic models of autonomy
15
韓劇風潮及韓劇文化價值觀之相關性研究：從文化接近性談起
An Examination on the Relationship between Popular Korean Dramas and Their Cultural Values: A Cultural Proximity Perspective
/ 蔡佳玲、李秀珠、李育倩  Ja-Ling, TSAI Shu-Chu Sarrina, LI Yu-Chien LI
關鍵詞：韓劇、文化接近性、文化價值觀、本土化策略

Keywords：Korean TV dramas, cultural proximity, cultural values, localization
55
華文社群之「韓劇迷」解讀型態研究──以《我叫金三順》一劇為例
Fan’s Interpretation Patterns of Korean TV Drama in Cyber Community—The Case of My Name is Kim Sam Soon
/ 王小惠、闕奕婷  Eunice Hsiao-Hui WANG, Yi-Ting CHUEH
關鍵詞：韓劇、韓劇迷、解讀研究、儒家價值

Keywords：Korean TV series, Korean TV fans, interpretation patterns, Confucian values
99
跨國公司的危機溝通策略──以博士倫藥水回收事件為例
Crisis Communicative Strategies for Multinational Corporations: The Case of Bausch & Lomb’s Contact Lens Solution Withdrawal
/ 向倩儀、黃敬華、徐任賢、姜采蘋、陳盈蓓、蘇惠群  Chien-Yi HSIANG, Ching-Hua HUANG, Jen-Hsien HSU, Tsai-Ping CHIANG, Ying-Pei CHEN, Huei-Chun SU
關鍵詞：危機管理、危機溝通策略、跨國危機溝通策略、博士倫、危機生命週期

Keywords：crisis management, crisis communicative strategy, crisis communicative strategy of the multinational corporation, Bausch & Lomb Inc., crisis life cycle
123
研究報告
Research Repory
謠言、大眾傳媒和國家價值取向── 一項對中國愛滋病敍事（2003–2009）的 話語分析
Rumors, Mass Media and National Values: An Analysis of the AIDS Discourses from 2003 to 2009 in Mainland China
/ 楊慧瓊  Bodhi YOUNG
關鍵詞：愛滋病的敍事、大眾媒介、道德化、他者、謠言

Keywords：discourses about AIDS, mass media, moralization, the Other, rumor
163
視覺‧文本
Text Image
視覺、創意教育與台灣：朱全斌教授專訪
Visuality, Creativity and University: interviewing Professor Bing CHU
/ 周佩霞、馬傑偉  Carol CHOW, Kit Wai MA

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No.67  2024 January
No.66  2023 October
No.65  2023 July
No.64  2023 April
No.63  2023 January
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