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| 在線首發 OnlineFirst publication |
| 重返實踐論：一個傳播學史的分析——兼答肖小穗教授 |
| Return to the Theory of Practice: An Analysis Based on the History of Communication Studies — A Response to Professor Xiao Xiaosui |
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(15)
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| 作者 |
張晨昊、杜駿飛 |
| Author |
Chenhao ZHANG, Junfei DU |
| 關鍵詞 |
信息論、語言論轉向、實踐轉向、實踐論、交往研究 |
| Keywords |
information theory, linguistic turn, practice turn, theory of practice, association studies |
| 摘要 |
傳播學的理論困境，既來自流動的實踐性，也來自受限的思想力。從學科淵源來看，傳播學的信息論隱喻日趨枯竭，也日漸脫離了人類數字交往的實踐；「語言論轉向」為傳播學貢獻了哲學基礎和諸多理論，但也有其天然的局限性—畢竟，「生存經驗大於語言」，我們既不能以工具分析取代本體論，也不能以「走出二元」的教條來限制傳播學的想像力；「實踐轉向」思潮作為語言論的自然延伸，其本質仍是抽象的語言辨析而非生動的實踐性。為此，本文呼喚重返「實踐論」哲學的學術立場，即：在更古典、更寬廣、更接地的實踐哲學指引下，重置傳播的定義域，尋求傳播學的再次養成。這意味着傳播學要回到亞里士多德，承認倫理與政治的決定性、追求人的幸福和最好的公共性；這也意味着傳播學要回到馬克思，重視「感性的人」，承認實踐的本體性。本文認為，基於當下「數字交往」的交流－行動特質，一種面向未來的傳播學應從更高維度重審人類交往，將傳播之學理解為實踐主義的「交往研究」，通過「傳播」的再概念化和再問題化，尋求重新發現理論的可能。本文亦作為對肖小穗教授於《傳播與社會學刊》第71期所刊登的〈數字交往還是符號互動？兼與杜駿飛教授商榷〉（2025）一文的回應。 |
| Abstract |
The theoretical predicament of communication studies stems from both its fluid practicality and constrained intellectual capacity. From the perspective of disciplinary origins, the information theory metaphor in communication studies has become increasingly depleted, gradually detaching itself from the practice of human digital communication. The “linguistic turn” has endowed communication studies with a philosophical foundation and a wealth of theories, yet it bears inherent limitations. After all, “lived experience transcends language.” We can neither substitute instrumental analysis for ontology nor restrict the intellectual imagination of communication studies with the dogma of “transcending dualism.” As a natural extension of the linguistic turn, the trend of the “practical turn” is, in essence, still abstract linguistic discrimination rather than vivid practical exploration. In response, this paper advocates a
return to the academic stance of the “theory of practice”—that is, to redefine the scope of communication and seek the reconstitution of communication studies under the guidance of a more classical, expansive, and grounded practical philosophy. This entails returning to Aristotle, acknowledging the decisive role of ethics and politics, and pursuing human well-being and the optimal form of publicity. It also means returning to Marx, emphasizing the “sensuous human being” and affirming the ontological nature of practice. This paper holds that, given the communicative-action characteristics of contemporary “digital association,” future-oriented communication studies should re-examine human interaction from a higher dimension and conceptualize the discipline of communication as a practicalist “study of association.” Through the reconceptualization and re-problematization of “communication,” it endeavors to rediscover the potential of theory. This paper also serves as a response to Professor Xiao Xiaosui’s “Digital association or symbolic interaction? A discussion with Prof. Du Junfei,” published in Communication and Society, Issue 71 (2025). |
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| No.77 2026 July |
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| No.76 2026 April |
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| No.75 2026 January |
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| No.74 2025 October |
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| No.73 2025 July |
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