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| October 2026 |
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78 |
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| ICA年度雙語論文ICA Annual Bilingual Paper |
| 建構新聞工作者接受與採用AI的理論模式：影響台灣新聞科技整合的關鍵因素 |
| Modeling Journalistic AI Acceptance and Adoption: Key Factors Influencing Technology Integration Among Taiwanese Journalists |
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| 作者 |
劉蕙苓、羅文輝、陳秀鳳 |
| Author |
Huei-Ling LIU, Ven-Hwei LO, Hsiou-Feng CHEN |
| 關鍵詞 |
人工智慧、新聞工作者接受與採用AI理論模式、感知易用性、感知有用性、感知接受度 |
| Keywords |
artificial intelligence, journalistic AI acceptance and adoption model, perceived ease of use, perceived usefulness, perceived acceptance |
| 摘要 |
隨著AI的迅速發展，其對新聞界的影響也越來越受學界的關注，但新聞業與AI的相關研究大都偏重分析AI對新聞組織與實務運作的影響，探討新聞工作者為何及如何採用AI的研究仍然有限。為填補此一研究缺口，本研究以科技接受模式為基礎，並整合理性行為理論，對1,391位台灣新聞工作者進行大規模調查分析，探討「感知易用性」與「感知有用性」如何影響他們的AI採用行為；另外，本研究也以「感知接受度」作為中介變項，進一步提出「新聞工作者接受與採用AI理論模式」 (journalistic ai acceptance and adoption model)。研究結果發現：「感知易用性」可以正向預測「感知有用性」與「感知接受度」，而「感知有用性」與「感知接受度」進一步促使記者在新聞蒐集、協助報導與內容生成等實務工作中採用AI。本研究結果不僅提供影響新聞工作者使用AI的具體實證，更擴展了新聞業採納新科技的理論與理解。 |
| Abstract |
While existing research on AI in journalism has largely focused on news practices and media organizations, few studies offer empirical insights into journalists’ actual adoption of AI. This study addresses that gap using data from a large-scale survey of 1,391 Taiwanese journalists. Grounded in the technology acceptance model and integrated with the theory of reasoned action, it examines how perceived ease of use and perceived usefulness influence AI adoption, with perceived acceptance introduced as a mediating factor, and further proposes the journalistic AI acceptance and adoption model. Structural equation modeling reveals that perceived ease of use predicts both perceived usefulness and acceptance, which in turn drive AI adoption for tasks such as news gathering, reporting, and content generation. The findings offer empirical evidence on the factors shaping journalists’ use of AI and extend the current understanding of technology adoption in journalism.
本文引用格式：
劉蕙苓、羅文輝、陳秀鳳（2026）。〈建構新聞工作者接受與採用AI的理論模式：影響台灣新聞科技整合的關鍵因素〉。《傳播與社會學刊》，第78期，頁215–268。
Citation of This Article:
Liu, H.-L., Lo, V.-H., & Chen, H.-F. (2026). Modeling journalistic AI acceptance and adoption: Key factors influencing technology integration among Taiwanese journalists. Communication and Society, 78, 215–268. |
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