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| January 2026 |
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75 |
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| 研究論文Research Articles |
| 中介化組織控制與數字勞動：直播公會中遊戲主播的勞動性質分析 |
| Intermediary Organization Control and Digital Labor: An Analysis of the Nature of Labor for Game Streamers in Live Streaming Guilds |
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(20)
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| 作者 |
肖珺、于林海 |
| Author |
Jun XIAO, Linhai YU |
| 關鍵詞 |
直播公會、遊戲主播、中介化組織、數字勞動 |
| Keywords |
streaming guild, game streamer, intermediary organization, digital labor |
| 摘要 |
近年來，電子遊戲直播成為蓬勃發展的傳播領域。本研究重點關注提供電子遊戲現場化、連續播送的遊戲主播和直播公會的關係，並結合「玩工」理論框架、情感勞動和情動勞動理論，發掘中國大陸直播公會中遊戲主播的勞動性質。本文採取參與式觀察和深度訪談的研究方法，基於某大型直播平台的主播社群和相關主播獲取研究語料。研究發現，直播公會中遊戲主播的勞動性質有六種主要類型：模仿、公會依賴、生存、公會介入、對抗、欲望型。直播公會作為中介化組織，通過對主播薪資勞酬、生產資料控制實施勞動約束，從而整體性影響主播的數字勞動過程。在情感勞動範疇中，隨著公會控制程度加強，主播成為不穩定的「玩工」。在情動勞動範疇中，主播將自己作為「遊戲玩家」，肯定個體的欲望，發揮由其帶來的自主性。研究認為，直播公會對遊戲主播的組織控制行為中存在明顯的中介權力現象，遊戲主播通過情動勞動對直播公會控制作出一定調適和反抗。遊戲媒介展現出越來越強大的社會影響。基於遊戲的特質和遊戲主播兼具勞工、玩工的雙重身份，本研究揭示的直播公會與遊戲主播的三種勞動控制關係旨在提示中介化組織控制與數字勞動的高度複雜性。 |
| Abstract |
In recent years, live streaming of video games has become a booming field of communication. This research focuses on the relationship between game streamers who provide continuous on-site broadcasts of video games and live streaming guilds. It also combines the theoretical framework of “playbour” with theories of emotional labor and affective labor to explain the work-driven nature of game streamers in live streaming guilds on the Chinese Mainland. The paper deploys the research methods of participatory observation and in-depth interviews and obtains research materials based on streamer communities and relevant streamers on a large live streaming platform. The findings reveal six core aspects of the labor of game streamers in live streaming guilds: imitation, guild dependence, survival, guild intervention, confrontation, and desire. As intermediary organizations, live streaming guilds implement labor constraints by controlling the salaries and remuneration of streamers and the means of production, thus affecting the entire digital labor process of streamers. In the emotional labor category, as the degree of guild control increases, streamers become unstable playbour. In the affective labor category, streamers regard themselves as game players, affirm their individual desires, and exert the autonomy brought by them. The research indicates an obvious phenomenon of intermediary power in the organizational control behavior of live streaming guilds over game streamers, while game streamers make certain adjustments and carry out various forms of resistance to the control of live streaming guilds through affective labor. As the gaming medium demonstrates increasingly potent social impact, this research interrogates the labor dynamics within. Predicated on the unique affordances of games and the hybrid status of streamers as laborers and playbours, we delineate three distinct labor control mechanisms utilized by streaming guilds. This analysis serves to illuminate the intricate nature of intermediary organizational control within the realm of digital labor.
本文引用格式：
肖珺、于林海（2026）。〈中介化組織控制與數字勞動：直播公會中遊戲主播的勞動性質分析〉。《傳播與社會學刊》，第75期，頁37–77。
Citation of This Article:
Xiao, J., & Yu L. (2026). Intermediary organization control and digital labor: An analysis of the nature of labor for game streamers in live streaming guilds. Communication and Society, 75, 37–77. |
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