January  2020 51
全球化時代下華人社會的傳播理論建構與實務發展
Development of Communication Theories and Practices in Chinese Societies in the Age of Globalization
寫在卷首
Editor's Notes
全球化時代下華人社會的傳播理論建構與實務發展 / 黃懿慧
Development of Communication Theories and Practices in Chinese Societies in the Age of Globalization / Yi-Hui Christine HUANG
V
學術對談
Dialogue
媒介傳播學的理論化：理論建構與發展—— 對話帕梅拉．休梅克
Theorization, Theoretical Building and Development—Dialogue with Pamela J. Shoemaker
/ 帕梅拉．休梅克、黃煜、韓綱  Pamela J. SHOEMAKER, Yu HUANG, Gang HAN

1
研究論文
Research Articles
談論癌症這回事！探討病患與家庭照顧者之間的溝通
Talk about Cancer! Exploring Communication between Patients and Family Caregivers
/ 盧鴻毅、林書帆、黃建勳、李修慧（釋普安）、馬立君  Hung Yi LU, Shu Fan LIN, Chien Hsun HUANG, Hsiu Hui LEE (Pu Ann Bhikkhuni), Li Chun MA
關鍵詞：癌症、傳播隱私管理、家庭溝通模式、主題迴避

Keywords：cancer, communication privacy management, family communication patterns, topic avoidance
31
在地「連結」：模式節目引入階段的權力博弈—— 基於燦星製作的田野調研
A “Connectivity” View on the Localization: The Power Game in the Introduction of the TV Format
/ 戴穎潔  Yingjie DAI
關鍵詞：模式、引入、權力、全球、地方

Keywords：TV formats, introduction, power, global, local
75
與父權「遊戲」：大陸女性「金屬黨」的聆聽與認同
Mosh with Patriarchy: The Listening and Identity of the Female Metalheads in Mainland China
/ 劉暢之  Changzhi LIU
關鍵詞：金屬樂、金屬樂迷、性別、認同、風格

Keywords：heavy metal, metalhead, gender, identity, style
107
負面競選廣告設計之效果：議題／形象訴求、醜化對手之照片或漫畫與色調運用
Design Efficiency in Negative Campaign Advertisements: Issue/Image Appeals, Unflattering Opponent Photographs or Caricatures, and Color Usage
/ 周軒逸、江彥廷  Hsuan-Yi CHOU, Yen-Ting CHIANG
關鍵詞：負面競選廣告、議題／形象訴求、醜化之對手照片或漫畫、廣告色調、解釋水平理論

Keywords：negative campaign advertisements, issue/image appeals, unflattering opponent photographs or caricatures, color usage, construal level theory
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No.74  2025 October
No.73  2025 July
No.72  2025 April
No.71  2025 January
No.70  2024 October
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