October  2025 74
數字平台的多稜鏡
The Multifaceted Prism of Digital Platforms
寫在卷首
Editor's Notes
數字平台的多稜鏡 / 周葆華
The Multifaceted Prism of Digital Platforms / Baohua ZHOU
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研究論文
Research Articles
健康保健語境下不確定性差異對健康焦慮的影響：信息策略的中介作用分析
The Effect of Uncertainty Discrepancy on Health Anxiety in the Context of Healthcare: An Analysis of the Mediating Effect of Information Management Strategies
/ 李雪晴、果蕾、符寶瑩  Xueqing LI, Lei GUO, Baoying FU
關鍵詞：社交媒體、不確定性差異、信息策略、信息迴避、健康焦慮

Keywords：social media, uncertainty discrepancy, information strategy, information avoidance, health anxiety
1
新聞報導中民粹主義概念類別化建構：基於《人民日報》的話語分析（1948–2023）
Constructing Categories of Populism from News Reporting: A Discourse Analysis of the People’s Daily (1948–2023)
/ 馬燁  Ye MA
關鍵詞：民粹主義、政治傳播、話語建構、社會思潮

Keywords：populism, discourse construction, political communication, social thoughts
33
主流與小眾之間：網絡主題演化的週期特性對主題「主流」程度的影響及預測
Between the Mainstream and the Minority: The Effect of Periodicity Characteristics of Online Topic Evolution on the Degree of Topic “Mainstreaming” and its Prediction
/ 徐翔、王若茗  Xiang XU, Ruoming WANG
關鍵詞：網絡主題、週期特性、主題演化、主流化、功率譜分析

Keywords：network topics, periodicity characteristics, topic evolution, mainstreaming, power spectrum analysis
67
平台就業與家庭平衡的迷思：性別視角下母嬰博主的創意勞動研究
Debunking the Myth of Balancing Employment and Family on Platforms: A Gender Analysis of Creative Labor among Maternal and Child-rearing Bloggers
/ 尚丹蕊、李華君  Danrui SHANG, Huajun LI
關鍵詞：平台經濟、創意勞動、性別視角、馬克思女性主義

Keywords：platform economy, creative labor, gender perspectives, Marxist feminism
103
「你可能再也看不到我了」：平台算法不穩定與內容創作者的可見性實踐
“You May Never See Me Again”: A Critical Analysis of Platform Algorithmic Precarity and Visibility among Content Creators
/ 李翠、劉思雨  Cui LI, Siyu LIU
關鍵詞：算法不穩定、平台內容創作、算法可見性、紮根理論、編碼／ 解碼

Keywords：algorithmic precarity, platform content creation, algorithmic visibility, grounded theory, encoding/decoding
133
ICA年度雙語論文
ICA Annual Bilingual Paper
短視頻的可供性及其賦權潛力
The Affordances of Short Videos and Their Empowerment Potentials
/ 周樹華、付曉靜、張若為  Shuhua ZHOU, Xiaojing FU, Ruowei ZHANG
關鍵詞：短視頻、可供性、賦權、使用者、創作者

Keywords：short video, affordances, empowerment, users, creators
161
No.73  2025 July
No.72  2025 April
No.71  2025 January
No.70  2024 October
No.69  2024 July
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